Data-Driven Isn’t Romantic — But It Wins: Lessons from AZ Alkmaar’s Model

In a recent Association of Sporting Directors webinar, Rich Byrne (Commercial Director, Teamworks Player ID) sat down with Merijn Zeeman, CEO at AZ Alkmaar, to explore the future of football recruitment, and what it truly means to build a data-driven culture. Drawing from his transformative work in professional cycling and now applying those lessons in […]

Why Data Is a Culture, Not a Tool – By Gareth Jennings

Harburg group owns Al-Kholood, has a minority stake in Cadiz (Spain’s Segunda División) and has ownership of three African clubs. Presenting at TGG’s Big Data Webinar, Jennings – who is the former Technical Director of the UAE Pro League and Academy Director at Stoke City – explained how the Harburg Group use data not only […]