The Teamworks Influencer platform continues to evolve as the leading solution in brand building & content management. The new Logo Recognition feature provides the opportunity for our valued customers to further expand the platform’s use amongst commercial & media departments.
Below, Daniel Grace, Teamworks APAC Commercial Director, gives an overview of one of Influencer’s most intuitive new features: logo recognition. With over a decade leading sponsorship programs across the AFL, NRL and Super Rugby, Daniel understands the importance of leveraging intuitive technology solutions to maximise commercial opportunities.
Read why Daniel believes Logo Recognition will change the game down-under 👇
Teamworks Operating System for Sports™: The foundation for a club-wide tech strategy
For elite sports organisations committed to digital transformation, especially in the sports and performance space, Influencer has been an integral tool in unlocking greater efficiency. Marcus Wagner, General Manager of Football Operations & AFLW, Melbourne Football Club, said, “Influencer’s inclusion in the Teamworks Elite package provided a great opportunity for further integration between our Football Department and the Commercial side of our business, leading to further club-wide buy-in by helping to streamline content distribution processes. “
Daniel’s Influencer Feature Spotlight:
As somebody who previously lived and breathed sponsorship servicing, I can’t wait to see how Influencer logo recognition is used by our valued partners. One real benefit we foresee will be providing greater real-time engagement opportunities with team sponsors.
In my time at the Rabbitohs (NRL), I’d get home from match day and the first thing that I’d do was watch a replay of the game that was just played. Remote in hand, I’d pause the replay on key frames that prominently featured our jersey sponsors. I’d then check through our social media galleries and do the same so that come Monday morning, I’d have a catalogue of screenshots to email club sponsors. With the new Logo Recognition feature, teams can create a profile for their sponsors so the content uploaded to Influencer, featuring their logo will automatically drop into the sponsor’s account, creating real-time co-leveraging opportunities.
Boost ROI with Enhanced Metrics
Another onerous task sponsorship professionals often face is efficiently and accurately providing ROI metrics for team sponsors. Reflecting on mid- and end-of-season reporting periods, it would often take hours on end to tailor the right imagery to sponsor reports and then build out key ROI metrics relative to the sponsorship properties they had. Influencer’s Logo Recognition feature will enable sponsorship account managers to seamlessly search for all team content that features a sponsor’s logo, whilst also providing further reporting metrics around how many pieces of team content the logo is featured in.
Influencer is currently used by more than 40% of teams in the AFL & NRL.
Interested to learn more about how Teamworks Influencer could impact you? Get in touch with our team today!
