Teamworks GM will significantly improve our efficiency as we manage multiple sports by centralizing our work instead of relying on numerous spreadsheets and browser tabs. It also makes it much easier to share information across the department when needed, improving collaboration while ensuring everyone has access to the most current information.
Geroy SimonExecutive Director of Revenue Share Management and General Manager, Maryland Athletics
For Maryland Athletics, the decision to add Teamworks GM and Influencer was never about starting from scratch. With nine Teamworks products already woven into the department, the Terrapins have spent years building an operational infrastructure that touches nearly every corner of their program. Adding GM and Influencer was the natural next step: completing a picture Maryland had been building toward, where NIL management, content strategy, and day-to-day operations all live in the same ecosystem their coaches, staff, and student-athletes already rely on.
Building a Better Process for Revenue Sharing
Revenue sharing has raised the stakes for every athletic department in the country. In a conference as competitive as the Big Ten, programs that can manage NIL budgets and contracts with greater efficiency and consistency have a real operational advantage. For Maryland, that meant finding a purpose-built solution. One that could give staff real-time information, support role-specific access, and keep the whole department working from the same source of truth.
Teamworks GM addresses that need by making roles and permissions the organizing principle. Staff members access exactly what they need, and budget information flows across the department in real time, without sacrificing the confidentiality that sensitive NIL data requires.
The ability to assign role-specific permissions to each staff member will significantly improve the communication and management of revenue-sharing budgets and contracts. Teamworks GM provides real-time updates and projections in a highly transparent manner while maintaining appropriate levels of confidentiality for sensitive information.
Libby EllisAssociate AD, Sports Administration, Maryland Athletics
For Geroy Simon, who oversees revenue share across multiple sports, centralizing that work within a single platform opens up a different kind of efficiency. One that makes collaboration across the department more straightforward.
“Teamworks GM will significantly improve our efficiency as we manage multiple sports by centralizing our work instead of relying on numerous spreadsheets and browser tabs,” Simon says. “It also makes it much easier to share information across the department when needed, improving collaboration while ensuring everyone has access to the most current information.”
Influencer Meets Athletes Where They Already Are
Alongside GM, Maryland added Teamworks Influencer, and the reason comes down to where student-athletes already spend their time. With Teamworks already at the center of their daily routines, surfacing content directly within that environment makes it easier for athletes to engage with and share what their content teams are creating, without having to navigate somewhere new.
The new Teamworks unified mobile app is what makes that seamless. Academic responsibilities, athletic schedules, and social content all accessible in one place, which is a meaningful simplification for student-athletes balancing a lot of competing priorities.
“The unified mobile app will become a one-stop shop for our student-athletes throughout their day,” stated Libby Ellis. “Their academic responsibilities, athletic schedules, and social content will all be accessible in one place, streamlining three of the most important aspects of the student-athlete experience.”
For Maryland’s content team, that means stronger reach. For student-athletes growing their personal brands, it’s shareable, high-quality content in the app they’re already in.
The Value of One Ecosystem
For a program operating at Maryland’s scale, having operations within a single ecosystem creates compounding benefits over time. Workflows are more consistent. Onboarding for new staff is more straightforward. And as responsibilities shift, permissions can be adjusted to ensure the right people always have access to the right information.
Having all of our operations within one ecosystem streamlines workflows and creates a more seamless onboarding experience for staff as they move into new roles. Content, revenue-sharing information, and other key operational data will all live within Teamworks, and staff permissions can be easily adjusted to ensure the appropriate level of access as responsibilities evolve.
Libby EllisAssociate AD, Sports Administration, Maryland Athletics
That continuity across products, staff transitions, and sports is what makes an integrated platform more than the sum of its parts. For Maryland, it’s also what makes the standard they hold themselves to more achievable. When information is consistent and accessible, everyone from the front office to the student-athlete can focus on what matters most.
