Auburn Tigers Partner with Teamworks General Manager to Drive Strategic Excellence in Collegiate Athletics

Auburn University has partnered with Teamworks to implement Teamworks General Manager (GM), a best-in-class platform designed to optimize operations across its athletic programs. This collaboration reinforces Auburn’s commitment to leveraging innovative technology to maintain its competitive edge and provide a world-class experience for its student-athletes.

As part of the Teamworks Operating System for Sports™, General Manager equips Auburn Athletics with powerful technology to manage budgets, plan rosters, and oversee NIL opportunities with greater efficiency. By consolidating essential financial and operational data into one intuitive platform, GM enables Auburn to make informed decisions that align with its athletic and academic goals.

“Auburn Athletics is excited to integrate Teamworks General Manager into our operations,” said Jared Benko, Executive Deputy Athletic Director at Auburn University. “This platform provides the insights and tech we need to strategically manage our resources while continuing to support the success and well-being of our student-athletes. It’s a game-changer for how we approach collegiate athletics management.”

With General Manager, Auburn Athletics gains the ability to simulate roster and budget scenarios, anticipate financial impacts, and streamline operational workflows. These features allow Auburn to remain agile in the fast-changing collegiate sports landscape while continuing to attract and retain top talent.

“Teamworks General Manager is redefining how athletic departments like Auburn lead with strategic excellence,” said Wes French, Director and GM of Teamworks General Manager. “Auburn’s adoption of GM reflects its forward-thinking approach to maintaining its legacy of athletic success while prioritizing operational efficiency and student-athlete support.”

By integrating General Manager into its athletic operations, Auburn University sets a new standard for innovation in collegiate sports management. This partnership positions the Auburn Tigers to continue thriving in a competitive environment, ensuring long-term success for their programs and student-athletes.