Football Roster & Budget Decisions, Evolved
For many schools, budgets live in one system. Performance data lives in another. That leaves staff without the insight to stand firm in retention offers and portal negotiations, and without the data to see how last season's budget actually performed. Player Personnel Insights brings on-field performance data directly into General Manager, so roster and budget calls get made with the full picture, not a fragmented one.

130+
Collegiate programs using GM
99%
D1 programs using Teamworks
130+
Engineers and PhDs developing an enterprise-grade, secure, integrated solution
25+
NFL front offices trust the data science team behind Player Personnel
One Picture for Every Scenario
Player Personnel Insights bring proprietary on-field performance data directly into GM. Budget optimization and player evaluation can work hand in hand.
Strategically Allocate Funds
The only integrated platform for roster planning, budget decisions, contracts, and payments. General Manager helps you build your best team every year by strategically allocating spend to attract and retain talent.
Simulate roster scenarios
Benchmark against peer programs
Manage contracts and payment schedules
Pay every athlete, domestic or international, tax-compliant

Build Your Best Team
A video-first analytics platform, Player Personnel turns tracking data into predictive, position-specific insights, helping evaluate more athletes, surface undervalued talent early, and make confident calls backed by film.
Every player, every play tracking data
Quickly compare players & find targets or replacements
Metrics in a language coaches and scouts already use
Data tied directly to video

When Evaluation Meets Valuation
Every GM user has access to key proprietary on-field performance data, right where they already work. Player Personnel Insights brings a fuller athlete picture into a single view alongside contract and roster data.
From there, GM carries the decision through contracts, payments, and tax compliance.

The numbers behind key roster calls
Player Impact, Snap Count, Play Speed, and Change of Direction, displayed as positional percentiles, filterable by season. Every metric is objective, position-specific, and tied to the game film in Player Personnel, so coaches and administrators work from one common language and spend less time debating what the film shows. See them right inside the GM athlete profile to optimize scenario planning and roster optimization. A high-paid player at a low percentile is worth a closer look before you're locked into a renewal. A player outperforming their deal is where you're getting great value.

Take out the guesswork
Player Personnel Insights work for current roster evaluations and portal targets alike. Toggle between seasons to see how a player's production has trended over time, changing the nature of retention and NIL conversations. You're not just evaluating where a player is today, you're evaluating where they're heading. Everyone in the room sees the same trend, which makes retention and portal decisions easier to explain and defend.

Market-informed decisions
Earnings Benchmarks within General Manager pool de-identified transaction data to show anonymized earnings trends by sport, conference, and position. Whether you're defending a budget to your AD, setting valuations in negotiations, or figuring out where you're over- or under-investing at a position group, Earnings Benchmarks can help you back it up. Set that market context next to on-field performance to ground every valuation conversation in facts.
Evaluate. Compensate. Execute.
See what happens when on-field performance data and financial benchmarking live in the same place.

The Metrics Inside Every Athlete Profile.
Player Personnel Insights brings a focused set of performance metrics into the GM athlete profile: objective, position-specific percentiles, filterable by season, right where budget and roster conversations happen. These four are the starting point. The full depth of Player Personnel, including every-player, every-play tracking data tied directly to video, lives in the Player Personnel platform.
Player Impact
A player's overall on-field contribution relative to peers at the position.
Snap Count
How much a player is actually on the field, season over season.
Play Speed
Game speed pulled from tracking data, not combine numbers.
Change of Direction
Agility and burst, measured in live play.