Connecting leaders across elite sport
Join us for an invite-only forum where the most innovative sports leaders connect, collaborate, and shape the next chapter of sports technology.
February 1-3 | Dallas, TX
The stage has been set
Sports execs, talking honestly about what's working and what isn't. Watch the highlights from last year in Atlanta, then grab your seat for UNITE27.
Leave with strategies you can actually use
Sports leaders working through the same problems you are. Keynotes from people who've actually done it. Workshops you can put to use the day you get back. And real time to talk shop with peers from other teams and organizations.
RSVP & Registration
Reserve your spot today - capacity is limited. All invited attendees will receive complimentary entry and accommodations. If plans change after you register and you are no longer able to attend, please notify us.
Travel Details
Please plan to arrive in Dallas, TX, by 5 pm EST on February 1, 2027. While we kindly request that you cover your travel to and from Dallas, we will provide two nights of accommodations at the HALL Park Hotel - Frisco and all meals during your stay.
Dress Code
UNITE is a casual event - no suits required. We encourage attendees to show their spirit by wearing their team colors or gear throughout the event. Come comfortable, connected, and ready to represent.
