Oklahoma State University (OSU) Athletics is advancing its operational strategy and preparing for the future of collegiate athletics with the adoption of Teamworks General Manager (GM)—a purpose-built platform that brings roster management, NIL oversight, and financial planning into one centralized system. With this move, nearly 70% of the Big 12 Conference has now adopted General Manager, joining a rapidly growing group of institutions investing in innovation and operational excellence.
OSU already leverages a comprehensive suite of Teamworks technology—including Compliance and Recruiting, AMS + EMR, Nutrition, Influencer, Academics, and Hub. Adding General Manager unifies these systems, streamlining workflows and enhancing real-time collaboration across coaches, administrators, and support staff.
“We view the Teamworks General Manager platform as a tool to help our operational efficiency,” said OSU Associate Athletic Director, Tony Petro. “When the operational parts of the job are simplified for our coaches and staff, it allows them to focus more energy on their true mission of creating an outstanding experience for Oklahoma State student-athletes.”
Teamworks General Manager empowers athletic departments to meet the demands of today’s rapidly shifting landscape. From scenario-based roster planning and customizable player tags to budget modeling and integrated NIL oversight, GM provides the insights and infrastructure needed to make fast, strategic decisions. The platform also includes streamlined contracting tools and secure, fee-free athlete payment processing through Teamworks Wallet—ensuring compliance, transparency, and efficiency in revenue distribution. As the only fully integrated leadership and operations platform built specifically for collegiate athletics, GM enables departments like OSU to align competitive goals with financial strategy while streamlining operations across the board.
“Oklahoma State’s decision to implement General Manager is part of a larger trend we’re seeing across the Big 12, where schools are leaning into innovation and preparing thoughtfully for what’s ahead,” said Wes French, General Manager of Teamworks Personnel. “It’s clear that Big 12 programs are setting a high standard when it comes to operational readiness, and we’re proud to support OSU as they take a proactive, leadership-driven approach to managing change.”
The platform also connects seamlessly with Teamworks Hub, ensuring that rosters and athlete data stay synchronized across all Teamworks tools. This integration eliminates manual processes and gives OSU staff more time to focus on student-athlete development and high-impact planning.
Teamworks General Manager is trusted by every conference, at every level, empowering programs with data-driven automation and strategic planning to get ready for revenue sharing.
With this partnership, Oklahoma State Athletics strengthens its position as a forward-thinking leader in collegiate sports—committed to building a championship-caliber experience for student-athletes through innovation, integration, and intentional strategy.
For more information about Teamworks General Manager, visit https://teamworks.com/general-manager/.