Brand Mark

From Five Tools to One: How the LPGA Simplified Life on Tour

October 6, 2026 · Read Time: 3 mins

For an organization that moves to a new city every week, simplicity isn't a nice-to-have; it's operational survival. The LPGA manages a full tournament schedule globally, coordinating hundreds of players, agents, and staff across the LPGA, Epson Tour, and Ladies European Tour. Historically, those players have used separate apps for scheduling and messaging, another for reviewing and sharing their photos and video, and a patchwork of storage systems in between.

The LPGA has spent the last several years working with Teamworks to change that, and the partnership is still growing.

The Foundation: Hub, at scale

Teamworks Hub has been the operational backbone for the LPGA Tour for the past 5 years. It's where players check the weekly schedule, message the league and their own staff, receive weekly news announcements, sign up for key events, navigate important documentation, and manage travel logistics. The usage numbers make the case on their own: roughly 50,000 player logins and 11,000 staff logins so far this season.

Earlier this year, that experience got simpler. The LPGA moved onto Teamworks' new unified mobile app, which brings every Teamworks product LPGA uses into a single app with one dashboard. For a tour with a large, constantly rotating player population, that mattered

Building on the single-app foundation, LPGA recently added Teamworks EMR and Influencer to its tech stack, bringing injury and sports medicine tracking into the same ecosystem where the league distributes player and tournament content and communicates critical logistical updates.

The problem Influencer is being asked to solve

Previously, LPGA's content workflow ran through a mix of tools: one for internal storage, one for player-facing distribution, plus Getty and WSC for licensed photography. Each piece worked separately, but stitching them together took real effort and surfaced two consistent pain points.

Isaiah Bell, is the Epson Tour’s Digital Content Manager. He's a former Division I athlete who used Influencer himself as a player at the University of Delaware, and he's part of the LPGA's internal group rolling out the product. He described the core issue:

Our biggest struggle was not being able to search for specific players. We'd upload content, but then we have to remember exactly what tournament, what round we shot stuff at to be able to find it again.

Isaiah Bell

Epson Tour - Digital Content Manager

Bell's systems weren't talking to each other. His previous workflow took significant manual setup, and depended on a person being involved.

After onboarding Teamworks Influencer, that process runs automatically: player and sponsor logo recognition; metadata-based tagging for tournament, location, and weather; and scheduled auto-sync from Getty, WSC, Dropbox, and OneDrive. Photographers upload once, and the content routes, tags, and organizes itself. Because Influencer sits inside the same unified app the LPGA already uses for Hub, players and agents will only need one login to find their photos and videos, starting with the 2027 season.

A few other ways LPGA uses Influencer 

  • Content requests and campaigns. The LPGA can request content back from players for themed moments (the team currently does this manually with Epson Tour players around holidays like Mother's Day and Father's Day). Influencer's content-task feature includes scriptable video requests and pre-written caption campaigns which fits this workflow.

  • Fan-generated content. Fans can upload photos and video through a QR code or link, and the league pulls from that pool for its own social channels. That gives LPGA footage from fan angles that are otherwise hard to source.

  • Historical import. The transition carries over the LPGA's existing roster from Hub automatically and pulls in historical content from Getty and WSC, so players don’t lose access to older photos.

Bringing medical records into one system with EMR

The LPGA's medical documentation used to live across a mix of contractor systems, an approach that left records fragmented, ownership unclear, and the league exposed. Today, the league runs that documentation through Teamworks EMR on the same secure, centralized platform it uses to communicate with medical providers and individual athletes. 

Bringing our EMR documentation into the Teamworks centralized platform not only gives us better visibility and security over our data, but it also streamlines workflows and reduces the manual lift for our team.

Blake Henderson

Senior Director, Athlete Policy and Development

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