Baylor Athletics has selected Teamworks General Manager (GM) to drive operational efficiency and prepare for the evolving revenue-sharing era. As the 12th Big 12 program to adopt GM, Baylor joins a growing list of fellow conference members leveraging the platform to strengthen roster management, optimize scholarships, and gain a competitive edge.
Enhancing Organizational Efficiency and Supporting Student-Athletes
By integrating General Manager into its existing Teamworks ecosystem, Baylor Athletics is streamlining processes for both administrators and student-athletes. The addition of GM consolidates multiple operational functions into a single, connected platform, simplifying budget workflows, improving alignment across teams, and providing the department with the insights needed to make faster, more informed rev-share decisions.
“In this new era of collegiate athletics, we are extremely focused on enhancing our organizational efficiency while supporting our overall mission of Preparing Champions for Life,” said Mack Rhoades, Baylor Vice President and Director of Intercollegiate Athletics. “Partnering with Teamworks GM strengthens our existing relationship with Teamworks and continues to streamline our operations under one unified platform. This partnership reflects our commitment to excellence and efficiently supporting our student-athletes and staff, and we are excited about the present and future capabilities of Teamworks GM.”
As college athletics navigates the post-House Settlement era,Teamworks GM equips administrators with the technology needed to analyze departmental and team-level data, model potential budget scenarios, and make confident, data-driven decisions. By providing clarity and control, the platform allows Baylor to maintain operational flexibility while continuing to prioritize the student-athlete experience.
Drag and drop players to visualize positional value and streamline your budgeting process.
“Baylor is leveraging General Manager to bring all of its most critical revenue-sharing operations under one roof, from contracting and payments to budgeting, scenario planning, and more,” said Wes French, General Manager of Teamworks Personnel. “As the 12th Big 12 program to adopt GM, Baylor joins a wave of innovation sweeping across the conference.”
For more information about Teamworks General Manager, visit explore.teamworks.com/general-manager.