What Hub has done for us on a daily basis is bring clarity. Before, my mornings started with a handful of emails and phone calls just trying to get on the same page as my coaches and staff. Now, I open Hub and I have a clear picture of what’s happening across every program — schedules, updates, action items — all in one view.
Rob MalloryDirector of Athletics at Missouri Southern
Today’s student-athletes are more digitally connected than any generation before them. They are comfortable navigating technology, managing information on the go, and relying on mobile apps to organize their day. For athletic departments, the opportunity isn’t changing athlete behavior, it’s supporting it in a way that feels intuitive and seamless.
Teamworks Hub is designed to fit naturally into the student-athlete’s day, becoming the app they go to stay informed, connected, and organized. By supporting existing routines rather than changing them, Hub drives consistent engagement and clearer communication between athletes and staff.
As athlete involvement becomes more reliable, departments begin to feel the impact across daily operations. Coaches experience smoother communication with fewer follow-ups. Athletic trainers gain better visibility into schedules and availability. Academic advisors identify optimal windows for study halls by reviewing athlete schedules in real time, reducing conflicts and improving attendance. Administrators benefit from clearer coordination across teams and departments. All because athletes are showing up in one place, every day.
This pattern is already evident across college athletics. Teamworks works with over 250 athletic departments in the NCAA, and across those programs, student-athletes generate approximately 18 million logins per month.
Stepping Inside the Data
Data gathered in February, 2026 of student-athlete logins from programs who added Hub onto Teamworks C+R
The numbers tell a consistent story. Across six programs, comparing a representative month of athlete logins on Teamworks Compliance + Recruiting alone to the latest month on record since adopting Hub, January through February 2026, the difference is striking regardless of where a program started.
Some programs came in with very limited C+R engagement. Missouri Southern State had 14 athlete logins in their sample month before Hub, and 4,489 in the most recent month on record. Elmhurst University moved from 33 to 6,065. Lee University went from 50 to 4,987, and the University of North Georgia climbed from 67 to 4,363. These aren’t gradual improvements. They represent a fundamental shift in how athletes are showing up on the platform.
Programs that already had more active C+R usage saw the same pattern. The University of West Florida had 264 logins in their baseline month, which grew to 4,952 in the most recent sample. The University of Findlay went from 704 to 2,515. Even where some engagement already existed, Hub expanded it dramatically.
Meeting Athletes Where They Are
The jump in engagement isn’t accidental. Hub gives student-athletes a single place to manage everything that matters to them, and when a platform holds that much of their day, along with ensuring they are staying compliant, opening it becomes habit. Here’s what athletes find when they do:
- Calendars and Schedules: Practices, competitions, travel, and off days all live in one view.
- Messages and Files: Direct communication from coaches and staff, along with team documents, are immediately accessible and easy to act on.
- Forms: Athletes can securely complete and submit forms without leaving the platform.
- Travel Itineraries: Trip details, logistics, and schedules are centralized.
- Complimentary Tickets: Athletes can request and transfer tickets directly through Hub, including ADA accommodations and seating preferences.
- CARA Approvals: When Hub calendar events sync automatically to C+R’s rules engine, athletes can review and approve CARA-related activities right from the mobile app.
Together, Hub and C+R create a seamless experience for athletes and staff alike. Athletes stay engaged on a platform built around their daily routine, while compliance staff gain the visibility they need without adding steps to anyone’s workflow.
What Hub has done for us on a daily basis is bring clarity. Before, my mornings started with a handful of emails and phone calls just trying to get on the same page as my coaches and staff. Now, I open Hub and I have a clear picture of what’s happening across every program — schedules, updates, action items — all in one view.
Rob MalloryDirector of Athletics at Missouri Southern
Mallory added, “That’s been transformative for me personally, but the real value is what it’s done for our department culture. When everyone is aligned and informed, you spend less time chasing information and more time focused on what actually matters: supporting our student-athletes.”
As athletic departments continue to evolve, supporting athlete involvement means understanding how student-athletes already interact with technology and meeting them there. Hub does exactly that, creating a daily touchpoint that feels familiar, useful, and essential.
To learn more about how Teamworks Hub can impact your department, visit https://teamworks.com/hub/
