We get it – starting school can be overwhelming, but it doesn’t have to be when it comes to building and harnessing your NIL with Influencer. Influencer can help you easily share content and connect with brands and collectives all in one location.
Here are the 5 ways student-athletes can maximize their NIL potential with Influencer:
1. Set Yourself Up for NIL Success by Completing Your Influencer Profile
First things first: get your Influencer profile in order. This is your digital NIL business card — a snapshot of who you are, both on and off the field. Sponsors, brands, and fans are going to check this out, so make sure it’s polished. Get it set-up and update it regularly because brands cannot connect with you until your profile is complete. The better your profile, the more opportunities will come knocking. It’s the foundation of your personal brand, so start strong. Swipe through this step by step guide to getting started with Influencer.
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2. Understand Your Value by Utilizing NCAA NIL Assist
Navigating the world of NIL can be challenging, but that’s where NCAA NIL Assist comes in. This powerful data dashboard helps you assess and define your brand potential by comparing you with other athletes in your position, sport, or conference. It’s an invaluable benchmarking tool, providing insights into your marketability while also offering a comprehensive Education Center to answer all your NIL related questions. If you’re serious about maximizing your NIL, this tool is a game-changer. Check out this Cheat Codes video and explore the data!
3. Define Your Brand
Your brand is more than just your game — it’s your story, your passions, and what you represent. Think about what makes you unique. Are you passionate about fashion, fitness, or gaming? Whatever it is, build your brand around it. Start by creating content that reflects your interests and resonates with your audience. Consistency is key, so make sure your social media, public appearances, and partnerships align with your brand.
4. Don’t Suck at Money
Financial literacy is crucial, especially when you start earning from your NIL. Learn the basics of budgeting, saving, and investing and start thinking long term. Invesco QQQ launched How Not to Suck at Money, a free online game to help you build your understanding of financial concepts that can be used when navigating NIL opportunities. Just log in to Influencer, head to the Learning Portal, and start playing — you’ll be on your way to mastering your money, just like Dylan!1
5. What You Need to Know About Taxes
NIL earnings are taxable, so keeping good records of your income is key. Influencer will automatically track all your transactions, so when tax season rolls around, you’ll be prepared. Don’t stress, there are tons of resources available through Turbo Tax to answer all your tax related questions. Don’t forget to keep this tip from enrolled agent and TurboTax tax expert, Kat Reekmans, in mind as you get started!
With all these tools at your fingertips, you’re more than ready to dive into the world of NIL. By leveraging Influencer, you can easily get in the game by completing your profile so you can start maximizing your NIL potential!
- How Not To Suck at Money (HNTSAM) is sponsored by Invesco QQQ. The game is provided for educational & informational purposes only and is not an offer of investment advice or financial products. Invesco is not affiliated with Influencer, Peyton St. George, Dylan Cardwell, Auburn University or Teamworks. Invesco Distributors, Inc. ↩︎
