Six clubs. One platform. A new standard for German football.
Why centralized operations are becoming the new competitive advantage.
Holstein Kiel has become the sixth club across the Bundesliga to adopt Teamworks Hub, joining a rapid wave of German clubs professionalizing how they operate. The decision signals more than a tech upgrade, it’s a competitive reset.
From Fragmentation to Focus
For Sebastian Ermuth, Head of Team Organization at Holstein Kiel, the decision came down to a fundamental challenge facing modern football operations: too many tools, too much friction, too little time.
“Organization means that everyone has all the information and knows where tasks stand,” explains Sebastian Ermuth. “Teamworks manages to centralize this information flow within a single platform. Previously, communication channels had to be handled across many different tools and media. With Teamworks, we can now consolidate shared Excel lists, Google Drive, countless PDFs, and WhatsApp groups, everything in one app.“
Following the EPL Trend
The shift reflects where elite football is heading. Six Bundesliga clubs now use Teamworks Hub, a momentum mirrored in the Premier League, where 19 of 20 clubs have already standardised on Teamworks for team operations.
The Shift: From Hoping to Knowing
In elite football, outdated information isn’t just inconvenient, it’s costly. Sebastian Ermuth emphasizes that for Holstein Kiel, centralization isn’t about convenience. It’s about certainty.
“Through centralization, there’s significantly less potential for error. I don’t hope, I know that the data is in Teamworks Hub. Many uncertainties simply don’t arise. We can focus on future direction instead of getting caught up in administrative tasks.“
That shift, from hoping schedules are current to knowing they are, changes everything. When coaches, players, and staff trust that travel details, training plans, and updates are always accurate, the entire organization stops firefighting and starts executing.
What Holstein Kiel Gains: Time
Sebastian Ermuth is clear about what matters most: “The user-friendly nature of the platform allows many organizational processes to be almost fully automated. That gives me valuable time back each day to focus elsewhere. In competitive sport, time is critical, and thanks to Teamworks Hub, I can spend more of it on what matters most.“
Those minutes add up quickly. Across a season of training sessions, match days, travel coordination, and squad management, eliminating manual workarounds and redundant communication saves hours, time that can be redirected toward player development, tactical preparation, and gaining a competitive edge.
The Acceleration: Six Clubs and Counting
Holstein Kiel isn’t alone. With six clubs now using Teamworks Hub across the Bundesliga momentum is building rapidly.
The pattern is clear: clubs juggling disconnected tools, legacy platforms, and fragmented communication are feeling the cost. Meanwhile, teams with centralized operations are freeing up bandwidth for what truly matters, gaining a competitive edge.
Holstein Kiel will also leverage Digital Displays, Teamworks’ feature that brings visual communication directly to the training ground and stadium. Schedules, updates, and critical information live on screens throughout facilities. Players and staff see their daily plans the moment they arrive.
The Reality: Operational Excellence Is A Competitive Advantage
For clubs navigating tight schedules, frequent travel, and complex squad management, centralized operations are no longer optional. The clubs making the switch aren’t chasing innovation for its own sake, they’re eliminating inefficiency that others are still tolerating.
“In the end it comes down to this: we need tools that work as hard as we do. Teamworks gives us that.“
As more Bundesliga clubs professionalize their operations, the question for the rest isn’t whether to modernise, it’s how much longer they can afford not to.
If you would like to know more about how Teamworks Hub can help your organization, get in contact with us.