At the University of Memphis, Deputy Athletic Director for Regulatory Affairs and Senior Woman Administrator Kathy Sulentic and Assistant Athletic Director for NIL Camie Cole lead the institution’s rapidly evolving NIL and revenue-sharing environment. Their roles span daily NIL operations, contracts, budgets, compliance, rev-share execution, and multi-sport oversight, all with a lean administrative staff and a commitment to delivering a consistent, transparent, athlete-centric experience.

As Memphis prepared to implement revenue sharing across multiple sports, the team knew they needed more than spreadsheets, emails, and manual workflows. They needed a centralized system that could manage budgets to the penny, streamline high-volume contracting, coordinate payments, and support sport-specific strategies without creating silos.

Despite having a lean team, Memphis aimed to create a rev-share process that was efficient, compliant, coach-friendly, and reliable for athletes. They needed a system that could scale without adding headcount or complexity.

Teamworks General Manager (GM) and Wallet became the foundation for that system.

The Problem: Fragmented Processes and No Scalable System for Revenue Sharing

Before adopting Teamworks GM, the Memphis athletics department was operating without a unified structure for NIL or revenue-sharing workflows. Much of the early planning occurred across spreadsheets, shared documents, and manual updates.

Camie described the challenge succinctly:

“You can only send an Excel sheet back and forth so many times before someone sends a version that’s two edits ago versus three edits ago. And those edits make a huge difference, believe it or not.”

Beyond logistics, the department struggled with knowing where to begin:

“We didn’t know where to start… we knew we needed a contract… we knew we needed a budget. But after that, then what?”

Without a clear framework, airtight tracking, or an integrated contract-to-payment workflow, scaling revenue sharing to dozens or hundreds of athletes, each with their own schedules, agents, and payment structures, posed a significant risk.

Memphis needed a system that was accurate, flexible, repeatable, compliant, and easy to navigate for staff, coaches, and athletes alike.

The Solution: A Seamless, Supported Rollout of Teamworks GM + Wallet

The implementation of Teamworks GM and Wallet delivered exactly what Memphis needed: structure, efficiency, and a partner-driven rollout that reduced stress and uncertainty.

Camie shared how unexpectedly smooth the onboarding process was:

“The rollout of Teamwork’s GM was so seamless… in an hour it’s completely synced… it was very easy.”

Critically, Memphis highlights that the value wasn’t just in the platform, it was in the people behind it. Kathy explained:

“We don’t buy products, we buy people… yes, we love the product… but the thing that we love most are the people attached to it.”

Teamworks staff provided on-site support, fast turnaround on questions, and hands-on guidance during a critical transition period. The combination of technology and responsiveness positioned Memphis to not only launch revenue sharing effectively but to manage it confidently across multiple sports.

Results: A Unified Revenue-Sharing System That Delivers Accuracy, Efficiency, and Athlete Trust

With Teamworks GM and Wallet, Memphis now operates a streamlined and transparent ecosystem that supports sports’ autonomy, administrative efficiency, and dependable athlete payments all from one integrated platform.

A More Strategic, Transparent Budgeting Model

Memphis can assign budgets sport-by-sport and allow programs to operate with clarity and autonomy. Kathy explained:

“Each sport can see how much money they’ve been provided and they can spend it accordingly.”

Coaches choose what aligns with their sport’s culture – scholarships, revenue share, or Alston –  without administrative bottlenecks. The technology reinforces Memphis’s philosophy of empowering each sport while maintaining university-wide consistency.

Operational Efficiency That Frees Staff Capacity

Time savings were one of the most immediate outcomes. As Camie put it:

“I don’t ever have more work put on my plate because of GM. If anything, it takes things off.”

Contracts can be drafted, sent, forwarded to agents, and tracked stage-by-stage in minutes rather than hours. Weekly updates that once required tedious manual checks now happen instantly.

This efficiency allows a small staff to support a large-scale NIL and revenue-sharing model without increasing headcount.

Built-In Oversight Without Administrative Drag

For Memphis, finding the balance between necessary oversight and operational flow was crucial. Teamworks GM struck the perfect middle ground:

“There are checks and balances… but it’s not to the point where you feel overwhelmed by the approval process.”

Unlike other platforms that slow operations with heavy approval chains, GM gives Memphis confidence and compliance without sacrificing speed.

Cross-Sport Learning and Collaboration

Rather than siloed decision-making, Kathy highlights how Memphis now benefits from organic collaboration across programs:

“It enables the women’s soccer program to go over to men’s football and say… how are you spending your money?”

Football served as the beta program, giving other sports a blueprint and accelerating best practices across the department.

Wallet Ensures On-Time Payments — Every Time

Teamworks Wallet turned a complex payment operation into a predictable, trusted process for athletes:

“We are not late on our NIL payments… they are on time, sometimes they’re early… that’s happened largely because of Teamworks Wallet.”

For Memphis, this reliability is more than a metric, it’s a promise kept:

“When we make youngsters a promise, we always want to make sure that we fulfill our end of the bargain.”

Together, GM and Wallet give Memphis a cohesive contracting-to-payment pipeline that benefits staff, coaches, administrators, and student-athletes.

The University of Memphis transformed its NIL and revenue-sharing operations by adopting Teamworks GM and Wallet not just as software, but as a strategic partnership. With a small staff and an ambitious vision, Memphis built a scalable system that reduced administrative burden, strengthened compliance, empowered coaches, and ensured athletes were paid accurately and on time.

Kathy’s advice for other schools, especially those with limited bandwidth, reflects the lasting value of the transition:

“The time saving, the efficiency, the ease to our student athletes… I would argue that in many respects it’s invaluable.”

Memphis now operates with clarity, consistency, and confidence, proving that with the right technology and the right support team, even the most complex operational challenges can become seamless, repeatable, and impactful.

If you’re ready to see how GM and Wallet can transform your rev share operations, reach out to our team anytime.