As the collegiate athletics landscape undergoes unprecedented change, West Virginia University (WVU) Athletics is taking a proactive step toward future-proofing its operations with the adoption of Teamworks General Manager (GM). GM, a purpose-built platform, centralizes roster management, NIL oversight, and financial planning into a single system—empowering athletic leaders to make faster, smarter, and more strategic decisions.
Teamworks General Manager provides athletic departments with the technology they need to meet the demands of today’s rapidly evolving environment. With advanced features like customizable player tags, secure athlete payment capabilities, scenario-based roster planning, and integrated budgeting, GM enables departments to streamline workflows and model future team compositions with financial clarity and flexibility.
“At West Virginia University, we strive to create an environment that empowers our student-athletes to develop as leaders and achieve their full potential academically, athletically, and personally,” said Natasha Oakes, Deputy Athletics Director at WVU. “To successfully accomplish this, we recognize the importance of integrating innovative and cutting-edge technology. Implementing Teamworks General Manager proactively positions our department to increase operational efficiencies, leverage critical data, and further build upon the comprehensive excellence we endeavor to achieve.”
With WVU implementing General Manager, nearly 70% of the Big 12 Conference have adopted the platform—highlighting the university’s commitment to staying ahead of the curve in one of college athletics’ most competitive conferences.
Already a strong user of the Teamworks Operating System for Sports™, WVU Athletics integrates Compliance and Recruiting, EMR + AMS, Inventory Management, Nutrition, Influencer, Academics, and Hub. Adding General Manager brings those tools into a unified ecosystem, giving administrators full visibility across all operational areas and reducing redundancies.
“West Virginia’s adoption of General Manager is another sign that if you want to lead, you choose Teamworks,” said Wes French, General Manager of Teamworks Personnel. “They’ve built a strong foundation with Teamworks, and GM will take that to the next level—helping them navigate change and optimize resources with confidence.”
General Manager also connects seamlessly with Teamworks Hub, keeping rosters and athlete data synchronized across platforms. This automation reduces administrative burden and allows WVU staff to focus more time on strategic planning and student-athlete development.
Teamworks General Manager is trusted by every conference, at every level, empowering programs with data-driven automation and strategic planning to get ready for revenue sharing.
With this move, West Virginia strengthens its position as a forward-thinking leader in college athletics—committed to excellence on the field and operational efficiency behind the scenes.
For more information about Teamworks General Manager, visit explore.teamworks.com/general-manager.