Texas Tech Athletics is advancing its operational strategy and future-proofing its department with the adoption of Teamworks General Manager (GM)—a centralized platform for roster management, revenue share administration, and department-wide financial planning. As the collegiate athletics landscape undergoes rapid transformation with the impending NCAA House settlement, Texas Tech is taking a proactive step to streamline its operations and lead within the Big 12.
Already leveraging multiple solutions within the Teamworks Operating System for Sports™, Texas Tech utilizes Compliance and Recruiting, Nutrition, Influencer, Academics, and Hub. With the addition of General Manager, the Red Raiders will unify these tools into a comprehensive ecosystem—enabling more strategic planning, streamlined workflows, and real-time data for smarter decision-making across the department.
With Texas Tech selecting General Manager, nearly 70% of the Big 12 Conference have now adopted the platform, joining a rapidly growing group of institutions investing in innovation and operational excellence.
“At Texas Tech, we are committed to being at the forefront of the changing landscape in college athletics,” said Jennifer Brashear, Senior Associate Athletics Director at Texas Tech. “Through Teamworks General Manager, our administration sets revenue share budgets, allowing each sport to scenario plan for current and future years. This also provides a one-stop contracting solution for both licensing agreements and scholarships. We couldn’t be more excited about our continued partnership with Teamworks.”
As revenue sharing continues to reshape the college sports landscape, General Manager gives Texas Tech the technology to stay ahead—offering advanced capabilities such as customizable player tags, secure athlete payment workflows, contract management, budget tracking, and mock roster simulations. These features enable Red Raider administrators to prepare for future seasons with precision while maintaining agility in an evolving regulatory environment.
“Texas Tech’s adoption of General Manager reflects the leadership and momentum we’re seeing across the Big 12, which is one of the most innovative and tech-forward conferences” said Wes French, General Manager of Teamworks Personnel. “They’re aligning their operational strategy with the demands of modern college athletics, and we’re proud to support them in building efficient, competitive, and sustainable programs.”
Teamworks General Manager is the only fully integrated operations and leadership platform built specifically for collegiate athletics. By combining budgeting, roster management, NIL oversight, and compliance into one system, GM helps departments like Texas Tech eliminate silos, automate processes, and make data-backed decisions with confidence.
Seamlessly integrated with Teamworks Hub, General Manager keeps rosters and athlete information updated across all platforms—reducing manual entry and allowing staff to focus on strategic initiatives rather than administrative work.
Teamworks General Manager is trusted by every conference, at every level, empowering programs with data-driven automation and strategic planning to get ready for revenue sharing.
With this partnership, Texas Tech Athletics strengthens its role as a forward-thinking leader in collegiate athletics—committed to innovation, operational efficiency, and the continued success of its student-athletes.
For more information about Teamworks General Manager, visit explore.teamworks.com/general-manager.