Northwestern College is blazing a trail in small college athletics, demonstrating how innovative thinking and a commitment to collaboration can transform operations. At the heart of this effort is a focus on enhancing efficiency, fostering cohesion, and leveraging technology to address the unique challenges faced by small colleges.
Innovation for a New Era in Athletics
Under the leadership of Tony Hoops, Vice President for Athletics, Northwestern College has embraced a forward-thinking approach to tackle the complexities of modern athletic departments. Small colleges operate in a world where staff wear multiple hats and resources are stretched thin. For Hoops, this isn’t a limitation but an opportunity to innovate.
“Our challenge wasn’t just doing more with less—it was finding a way to unify our processes and bring departments together,” Hoops explained. By focusing on streamlined operations and integrated systems, Northwestern has created a model for how small colleges can maximize their impact.
A Commitment to Collaboration
One of the most important aspects of the Raiders is its emphasis on cross-departmental collaboration. Athletics doesn’t operate in isolation; instead, it serves as the nucleus that connects admissions, student life, and institutional research.
Hoops likens this approach to the trunk of a tree: “You’ve got a branch over here for admissions and another for athletics, but we needed to connect them all so we’re speaking the same language.” This interconnected mindset ensures that the college operates as a cohesive unit, avoiding the inefficiencies of siloed operations.
This collaboration isn’t just a benefit for staff—it also creates a better experience for students. From recruitment to enrollment to athletic participation, students benefit from a seamless process that supports their journey from start to finish.
Simplifying Complex Processes
When Hoops arrived at Northwestern College, he was struck by the sheer volume of systems, forms, and workflows. “We had hundreds of forms, scattered processes, and no centralized way to manage it all. It was mind-boggling,” he shared.
Recognizing the need for a solution, Northwestern focused on simplifying these processes without losing what made them effective. Rather than adopting a one-size-fits-all approach, they sought tools and strategies that could integrate into their existing workflows, enhancing efficiency while maintaining familiarity.
For example, streamlining scheduling and communications within the athletics department addressed long-standing inefficiencies. Previously, coaches used a mix of text messages, emails, and apps to communicate with athletes. Now, these communications are unified, reducing confusion and ensuring critical information reaches everyone.
Turning Data Into Actionable Insights
Northwestern isn’t just improving operations—it’s transforming how the college uses data to make strategic decisions. By centralizing data collection and reporting, the athletics department now has tools to create actionable insights, not just for athletics but for the institution as a whole.
“Our end-of-year report isn’t just a box to check—it’s a live document we can use to make strategic decisions,” Hoops explained. This approach underscores Northwestern College’s commitment to using athletics as a platform to elevate the entire institution, creating a ripple effect that benefits students, staff, and the broader campus community.
Leading the Way for Small Colleges
Northwestern College’s innovative strategies are setting a benchmark for small colleges nationwide. While larger universities have the resources to invest in expansive staff and infrastructure, Northwestern College has demonstrated that small institutions can thrive with the right mindset and strategic vision.
Hoops offers a clear roadmap for other small colleges looking to follow suit: “Identify your needs first. Focus on collaboration and efficiency. And make sure your staff is part of the process. Innovation only works when everyone is on board.”
A Future of Possibilities
Northwestern College’s journey is a testament to the power of innovation and collaboration. By addressing challenges head-on and implementing solutions that fit their unique needs, the college is shaping a future where small institutions can lead with confidence and creativity.
As Northwestern College continues to refine its operations and foster campus-wide cohesion, it stands as a model of what’s possible in small college athletics. Through vision, collaboration, and a relentless focus on efficiency, Northwestern College is helping redefine the role of athletics in higher education.