It should come as no surprise that the big news out of NIL Year Two is evolution and growth. Its been an exciting and transformative year for NIL. But really – how much growth has the NIL marketplace experienced? And what does it all mean?
Based on INFLCR data from over 90,000 student-athletes, 3,500+ teams, and 3,700+ business and fans, we’ve deduced the following.*
From 2022-23, investment was strategically allocated across a variety of student-athletes, increasing both the average transaction, and the total volume of transactions.
68% of total transaction volume since the start of NIL has been reported in Year 2 of NIL
The headline? More dollars were spread farther across a wider pool of athletes, resulting in:
- $53 Median Transaction
- $1,936 Average Transaction – up 6% from Year One
With more awareness and education around NIL opportunities, an unprecedented number of student-athletes were empowered to grow their personal brand and monetize their name, image and likeness – with social media being the easiest royalty to cash in.
Social Media posts & Royalty Payouts garnered 70% of transaction types.
And team players especially leveraged the power of group licensing, with the Top 5 Sports Reported Transactions reported as:
- Football
- Mens Basketball
- Softball
- Womens Basketball
- Baseball
Stay tuned for more updates. A complete rundown of NIL by the Numbers will be out soon! For now, some Top Takeaways from NIL Year 2 according to INFCLR Founder & CEO and Teamworks Chief of Innovation, Jim Cavale:
Takeaway #1
Takeaway #2
Takeaway #3
Takeaway #4
*Please note: data is pulled from the schools that INFLCR works with and is not representative of the NIL industry as a whole.
